乐彩客

大視頻(TV)增值研發解決方案

方案概述

從2008年互聯網視頻概念被應用到生活以來,互聯網視頻如雨后春筍,蓬勃發展。運營商寬帶提速、4G/4.5G的推廣更讓基于互聯網的大視頻產業有了更加穩定且廣闊的平臺。中國市場90%的用戶已經播放互聯網視頻,滲透率在各個領域是最強的;90%~95%以上的帶寬被互聯網視頻用戶占據,目前占領用戶時間最長的第一是視頻、第二是音樂、第三是游戲、第四是教育、第五是社區 。可以看到,互聯網視頻會成為一個用戶最主流的服務需求,帶領整個互聯網的下一場革命。 隨著人們溝通需求和體驗方式的變化,視頻特別是以4K為代表的高清視頻已經成為趨勢,未來將成為運營商的基礎業務。

軟通動力大視頻解決方案正是基于運營商網絡為用戶提供全方位、個性化、高穩定性、豐富資源的,提供集成于電視、電腦、手機等多媒體互通的視頻增值類整體解決思路,是集市場分析、運營策劃、需求分析、交互設計、產品設計、產品開發、產品測試、上線運營于一身的綜合性研發解決方案。

功能架構

該解決方案基于運營商寬帶及4G/4.5G高速移動通信網絡,提供基于C/S 和B/S 雙模式的4K及高清影視直播、4K影視點播、應用商城、視頻導航(Lanucher)、視頻通話、視頻廣告植入、營銷活動等客戶端產品解決方案,以及視頻運營管理系統、視頻運營監控系統、大數據推薦系統等大視頻運營管理系統解決方案。

核心能力

市場分析、運營策劃

用戶交互設計(UCD)

需求分析、產品規劃

產品設計、產品研發

產品測試、解決方案測試

版本上線、運營維護

能力優勢

具備專業的大視頻研發團隊

能夠將最前沿、最豐富的媒體資訊、廣告推廣和游戲應用平臺,作為產品推薦給客戶,為客戶需求的快速實現提供保障。

具備專業的用戶交互設計團隊

能夠為客戶提供豐富的、跨年齡、跨地域、跨性別的交互體驗類設計。

具備專業的大數據分析推薦系統研發團隊

作為大視頻領域的數據中心能夠為客戶提供個性化的,可定制的,千人千面的欄目推薦服務。

具備專業的運營維護團隊

能夠為客戶提供解決方案的版本從部署到上運行的整體保障服務。

成功案例

中國聯通集約化大視頻研發項目

福建移動家真三屏合一研發項目

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