乐彩客

運營商大數據平臺解決方案

概述

電信運營商作為固定電話、移動電話和互聯網接入的通信服務機構,是天生的大數據企業,擁有超海量的數據規模(Volume真實實時穩定的數據流(Velocity),復雜多樣的數據類型(Variety)和巨大的數據價值(Value)作為整個互聯網行業的數據管道,運營商多年積累的數據廣度和深度,是其它企業移動互聯網企業難以企及受行業發展驅動以及競爭的影響,各大運營商迫切希望尋求新的利潤增長點、提高運營效率、降低運營成本、提升服務水平,在此背景下充分利用好運營自身大數據優勢是最佳路徑之一。

軟通動力運營商數據平臺基于電信運營商大數據資源的豐富性、完整性和連續性特征構建,在充分了解運營商業資源市場需求情況下,采用最先進的大數據技術,打造開放的SaaS大數據平臺充分挖掘數據價值,助力運營商運營決策人員洞察商機、開拓業務、高效運營

解決方案

軟通動力運營商大數據平臺采用自主研發的ETL配套工具通過多源異構數據的采集、整合處理運用大數據文本分析技術和累積的行業挖掘模型,深入挖掘客戶特征、需求,構建全面的用戶畫像體系用戶可根據業務需求定制所需業務,為運營、服務、決策提供數據支撐。整體方案下:

C:\Users\issuser\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Word\solution.png

平臺服務內容如下:

C:\Users\issuser\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.Word\feature.jpg

對內業務提升、運營優化

以消費者為中心,開展用戶行為模式的分析與數據挖掘,支撐各類數據應用,包括基礎設施建設和網絡運營管理優化,挖掘新業務并實現精準營銷,客戶服務優化、企業運營決策支持等。

外提供數據服務

運營商整合數據,通過數據挖掘脫敏生成結果數據集,提供給企業客戶,幫助企業了解用戶,提高競爭力,包括精準廣告、數據報告、精準營銷、能力開放和能力租用等。

方案優勢

安全保障

從規劃、管理、操作、數據層面構建四位一體化的數據安全管理體系。遵循網絡安全與物理安全并重的原則,敏感數據脫敏處理,保證數據安全避免數據泄露。

簡約智能實用 

通過構建360度多標簽體系刻畫群體與個人用戶畫像輔以貼合業務需求的功能清晰明了的可視化手段展示,并對業務結果進行智能反饋。

客戶收益

增收

傳統信、帶寬業務業績顯著提升

新業務拓展

通過對人細分,成挖掘用戶性化需求

提升服務

增加客戶滿意度、粘度,有效防止用戶流失

硬件資源布局

為基礎設施建設提供數據支撐

聯系我們

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