乐彩客

地產移動營銷解決方案

概述

當前隨著互聯網技術和移動設備的不斷發展,移動端應用已經滲透到傳統營銷行業,為行業帶了巨大的變化和影響。隨著近兩年地產營銷業務移動端化進程加快通過大客戶定制化軟件不斷投入使用,推動新的房地產銷售粗放式的銷售向客戶挖掘式的精準銷售轉換過程中在這個過程中起到的作用和收到的效果收效作用日益明顯突出,成為地產規模客戶和中心客戶紛紛競相采用的銷售模式。

軟通動力基于軟通動力近些年在移動開發領域積累的豐富經驗積累,結合地產銷售業務特色的經驗著力打造 “互聯網+” 地產營銷為地產企業銷售業務提供領先的移動營銷信息化平臺讓地產營銷實現互聯網+該平臺著重實現地產銷售過程中拓客、判客、跟進、案場管理電子開盤、認籌業務線上支撐為營銷團隊的管理、客戶信息管理客戶跟進提供高效的信息化管理手段,有效提升各業務節點的客戶轉化率。

解決方案

地產移動營銷解決方案基于移動端技術與地產銷售業務結合,為地產營銷提供拓客管理移動案場管理、電子開盤等業務功能服務打造為地產營銷提供關鍵業務節點的線上支撐,大大提升利于及時了各業務節點數據及時性推動營銷管理水平或營銷能力的提高通過大量客戶數據的分析,達到精準營銷目的,有效提升客戶轉化率,降低營銷費用,增強營銷渠道能力,輔助提升營銷管理水平或營銷能力通過大量客戶數據的分析,達到精準營銷目的,有效提升了客戶轉化率,降低營銷費用,增強了營銷渠道營銷能力,助力房地產營銷規模邁上新的臺階

能力優勢

同一APP支撐多類用戶多種業務

適用于地產企業自有營銷團隊、合作團隊以及全民營銷人員使用,根據不同用戶類型以及業務功能提供不同的APP頁面功能。

有效的團隊管理

提供自有及合作營銷團隊管理,提供營銷目標任務設定及分解,有效監控整體團隊的任務目標的完成

簡單易用

結合營銷業務場景,提供簡單有效的移動操作體驗

客戶收益

提升客戶儲備效率

通過移動端營銷工具,實現客戶信息的有效收集與意向跟進,為地產項目營銷快速積累客戶資源為營銷團隊制定合理的量化任務目標與考核提供了便捷的管理工具

降低客戶營銷成本,實現大數據精準營銷

通過長期的客戶積累,形成地產企業客戶資源庫,將有效降低營銷客儲費用;并通過客戶行為關注,發掘潛在消費對象客戶

典型客戶

地產企業開發及銷售商

地產營銷代理商

全民營銷

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